Every Fourth of July, Carnegie Corporation of New York celebrates a group of remarkable Americans — all naturalized citizens — who have made notable contributions to the progress of American society.

Our annual recognition of outstanding immigrants pays tribute to the legacy of our founder, Andrew Carnegie, a Scottish immigrant and naturalized U.S. citizen who, like these honorees, found success in America, contributing enormously to his adopted country. Carnegie went on to found more than 20 philanthropic organizations, including our Corporation, a grantmaking foundation established in 1911 to advance the causes of democracy, education, and international peace.

Since 2006, the Corporation has named more than 700 Great Immigrants, forming one of the largest online databases of its kind.

Vision

This values-based initiative serves as a feel-good campaign emphasizing the vital contributions of immigrants to America, welcoming them, and promoting their integration as new community members.

Objective

The initiative aims to build awareness of the Corporation’s longtime support for immigrant integration; to educate the public on the economic and societal benefits of immigration; to add positive sentiment to the ongoing conversation on immigration across party affiliation; to emphasize the invaluable contributions that immigrants make to American society; and to encourage legal immigrants to naturalize.

Core Message

“Every Fourth of July, Carnegie Corporation of New York honors Andrew Carnegie’s legacy by celebrating the contributions of immigrants who enrich our communities and culture, strengthen our economy, and invigorate our democracy.” 

The wordmark for GREAT IMMIGRANTS GREAT AMERICANS is the core element of the visual identity and should be used on all materials, in both print and digital media, thereby creating a strong and consistent visual presence. The wordmark artwork is provided for use on light or dark backgrounds. Use the logo version that works best in the layout.

The wordmark has been created with special letter spacing and alignment and should not be recreated or typesetted. Use only the digital artwork provided.

The wordmark typography must always appear in the approved primary color Navy blue (Pantone 288) or white. The wordmark divider bar and star should appear in yellow (Pantone 124) in most cases. However, it may appear in white or navy blue to match the typography.

The wordmark may appear in black if color reproduction is not available, such as in a newspaper announcement.

Flame & Torch

The flame & torch graphic element should be used in most layouts with the primary wordmark. The colorful representation of the flame contrasts with the grayscale photograph of the Liberty arm holding the torch.

The flame element can be used in detail by itself. However, the grayscale photograph of the Liberty arm must always appear with the flame on top. The flame color gradients come from the approved palette. The grayscale torch photograph should “multiply” with the background color.