Visual Identity and Brand Guidelines for DIGITAL

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Primary

The Carnegie Corporation of New York wordmark is composed of two distinct elements, the iconic Andrew Carnegie signature and the simple geometric typography. The primary wordmark should be used in all initial exposures to the brand.

Blue

R32 G56 B109 / HEX #20386D

Gold

R117 G105 B92 / HEX #75695C

Black

R0 G0 B0 / HEX #000

White

R255 G255 B255 / HEX #FFF

Secondary

The secondary logo can be used in situations where the user is already familiar with the brand. It can also be used when a smaller logo is needed. It may appear only in #E8B421, #75695C, #000, and #FFF. Contact for download.

More Info

Primary Colors

The primary colors should be used for the main color palette for the Carnegie Corporation of New York brand.

R32 G56 B109 / HEX #20386D
R151 G40 B47 / HEX #97282F
R117 G105 B92 / HEX #75695C

Program Specific Colors

Each Carnegie Corporation of New York program has a specific brand color. Projects related to specific programs should consider using the corresponding color. 

R232 G180 B33 / HEX #E8B421

stands for INTERNATIONAL PEACE AND SECURITY.

R146 G186 B62 / HEX #92BA3E

stands for EDUCATION.

R188 G41 B49 / HEX #BC2931

stands for DEMOCRACY.

R207 G88 B39 / HEX #CF5827

stands for HIGHER EDUCATION AND RESEARCH IN AFRICA.

Secondary Colors

Secondary colors should be used as accent colors to complement the primary and corresponding program colors.

R121 G150 B194 / HEX #7996C2
R200 G191 B177 / HEX #C8BFB1
R38 G101 B80 / HEX #266550
R121 G28 B81 / HEX #791C51
R0 G157 B192 / HEX #009DC0
R26 G31 B47 / HEX #1A1F2F

Tint Colors

R240 G237 B232 / HEX #F0EDE8
R243 G246 B248 / HEX #F3F6F8
R248 G243 B227 / HEX #F8F3E3
R241 G246 B242 / HEX #E9EFE7

Typekit Fonts

https://typekit.com

The Carnegie Corporation of New York uses Adobe Typekit for all digital projects. Here is our information.

Kit ID: gvs8gkw
Embed code: <link rel=”stylesheet” href=”https://use.typekit.net/gvs8gkw.css”>

Now please share your domain address to make it work.

Futura: Primary font family for headlines and titles

Recommeded for “h1” to “h6” tags
font-family: “futura-pt”, Helvetica, Arial, Verdana, sans-serif;

Futura PT Light (300)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789@!?&

Futura PT Book (400)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789@!?&

Futura PT Heavy (700)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789@!?&

Georgia: Secondary font family for body text (no headlines or titles)

Recommended for “body” and “p” tags
font-family: “Georgia”, Times, Times New Roman, serif;

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Museo Slab: Accent font family for subheds and pull quotes

Recommended for “blockquote” tag
font-family: “museo-slab”, serif;

Museo Slab 300

“To try to make the world in some way better than you found it is to have a noble motive in life.”

– Andrew Carnegie
Museo Slab 700

“To try to make the world in some way better than you found it is to have a noble motive in life.”

– Andrew Carnegie
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Carnegie Medal of Philanthropy

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