Visual Identity and Brand Guidelines for PRINT

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Primary

The Carnegie Corporation of New York wordmark is composed of two distinct elements, the iconic Andrew Carnegie signature and the simple geometric typography. The primary wordmark should be used in all initial exposures to the brand.

Blue

PMS 288 / 100C 80M 6Y 32K

Gold

PMS 7531 / 16C 29M 38Y 53K

Black

PMS Black / 35C 60M 60Y 100K

White

0C 0M 0Y 0K

Secondary

The secondary logo can be used in situations where the user is already familiar with the brand. It can also be used when a smaller logo is needed. It may appear only in PMS 277, PMS 7531, black, and white. Contact for download.

More Info

Primary Colors

The primary colors should be used for the main color palette for the Carnegie Corporation of New York brand.

PMS 288 / 100C 80M 6Y 32K
PMS 187 / 7C 100M 82Y 26K
PMS 7531 / 16C 29M 38Y 53K

Program Specific Colors

Each Carnegie Corporation of New York program has a specific brand color. Projects related to specific programs should consider using the corresponding color. 

PMS 124 / 0C 30M 100Y 0K

stands for INTERNATIONAL PEACE AND SECURITY.

PMS 376 / 54C 0M 100Y 0K

stands for EDUCATION.

PMS 186 / 2C 100M 85Y 6K

stands for DEMOCRACY.

PMS 1665 / 0C 79M 100Y 0K

stands for HIGHER EDUCATION AND RESEARCH IN AFRICA.

Secondary Colors

Secondary colors should be used as accent colors to complement the primary and corresponding program colors.

PMS 652 / 58C 26M 2Y 5K
PMS 7528 / 5C 10M 17Y 16K
PMS 336 / 95C 11M 70Y 44K
PMS 228 / 16C 100M 14Y 42K
PMS 3135 / 100C 0M 20Y 0K
PMS 533 / 100C 73M 28Y 86K

Tint Colors

6C 5M 8Y 0K
3C 0M 0Y 3K
0C 2M 10Y 3K
3C 0M 3Y 1K

Futura: Primary font family for headlines and titles

Futura Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789@!?&

Futura Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789@!?&

Futura Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789@!?&

Georgia: Secondary font family for body text (no headlines or titles)

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Museo Slab: Accent font family for subheds and pull quotes

Museo Slab 300

“To try to make the world in some way better than you found it is to have a noble motive in life.”

– Andrew Carnegie
Museo Slab 700

“To try to make the world in some way better than you found it is to have a noble motive in life.”

– Andrew Carnegie