{"id":1200,"date":"2024-02-01T17:59:20","date_gmt":"2024-02-01T17:59:20","guid":{"rendered":"https:\/\/www.ccnystyleguide.com\/?page_id=1200"},"modified":"2024-02-01T22:33:09","modified_gmt":"2024-02-01T22:33:09","slug":"great-immigrants-great-americans","status":"publish","type":"page","link":"https:\/\/www.ccnystyleguide.com\/?page_id=1200","title":{"rendered":"Great Immigrants Great Americans"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1706805248636{margin-top: -70px !important;margin-bottom: 60px !important;background-color: #20386d !important;}”][vc_column][vc_column_text css=”.vc_custom_1706805747577{margin-top: 140px !important;margin-bottom: 100px !important;}”]\"\"<\/p>\n

Visual Identity and Brand Guidelines<\/span><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”5\/6″][vc_column_text]<\/p>\n

Click below to learn more<\/h4>\n

[\/vc_column_text][vc_tta_accordion style=”flat” shape=”square” color=”white” gap=”10″ active_section=”” collapsible_all=”true” el_class=”ccny_accordion”][vc_tta_section title=”Introduction” tab_id=”1549493113723-5322e7e0-042bad4b-e0b5″][vc_row_inner][vc_column_inner width=”5\/6″][vc_column_text css=”.vc_custom_1706819009990{margin-top: 30px !important;margin-bottom: 30px !important;}”]Every Fourth of July, Carnegie Corporation of New York celebrates a group of remarkable Americans \u2014 all naturalized citizens \u2014 who have made notable contributions to the progress of American society.<\/span><\/p>\n

Our annual recognition of outstanding immigrants pays tribute to the legacy of our founder, Andrew Carnegie, a Scottish immigrant and naturalized U.S. citizen who, like these honorees, found success in America, contributing enormously to his adopted country. Carnegie went on to found more than 20 philanthropic organizations, including our Corporation, a grantmaking foundation established in 1911 to advance the causes of democracy, education, and international peace.<\/span><\/p>\n

Since 2006, the Corporation has named more than 700 Great Immigrants, forming one of the largest online databases of its kind.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Core Message & Position” tab_id=”1549493536701-06018f50-2653ad4b-e0b5″][vc_row_inner][vc_column_inner width=”5\/6″][vc_column_text css=”.vc_custom_1706815136834{margin-top: 20px !important;margin-bottom: 30px !important;}”]<\/p>\n

Vision<\/span><\/h3>\n

This values-based initiative serves as a feel-good campaign emphasizing the vital contributions of immigrants to America, welcoming them, and promoting their integration as new community members.<\/span><\/p>\n

Objective<\/span><\/h3>\n

The initiative aims to build awareness of the Corporation\u2019s longtime support for immigrant integration; to educate the public on the economic and societal benefits of immigration; to add positive sentiment to the ongoing conversation on immigration across party affiliation; to emphasize the invaluable contributions that immigrants make to American society; and to encourage legal immigrants to naturalize.<\/span><\/p>\n

Core Message<\/span><\/h3>\n

\u201cEvery Fourth of July, Carnegie Corporation of New York honors Andrew Carnegie\u2019s legacy by celebrating the contributions of immigrants who enrich our communities and culture, strengthen our economy, and invigorate our\u202fdemocracy.\u201d\u202f <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Wordmark (Logo)” tab_id=”1521571889573-a87ac2e6-f1887192-4572ad4b-e0b5″][vc_row_inner][vc_column_inner width=”5\/6″][vc_column_text css=”.vc_custom_1706809108047{margin-top: 30px !important;margin-bottom: 0px !important;}”]The wordmark for GREAT IMMIGRANTS GREAT AMERICANS is the core element of the visual identity and should be used on all materials, in both print and digital media, thereby creating a strong and consistent visual presence. The wordmark artwork is provided for use on light or dark backgrounds. Use the logo version that works best in the layout.<\/span><\/p>\n

The wordmark has been created with special letter spacing and alignment and should not be recreated or typesetted. Use only the digital artwork provided.<\/span><\/p>\n

The wordmark typography must always appear in the approved primary color Navy blue (Pantone 288)<\/strong><\/span> or white. The wordmark divider bar and star should appear in yellow (Pantone 124)<\/strong><\/span> in most cases. However, it may appear in white or navy blue to match the typography.<\/span><\/p>\n

The wordmark may appear in black if color reproduction is not available, such as in a newspaper announcement.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_text_separator title=”High-Resolution PNG Format” title_align=”separator_align_left” align=”align_right” color=”custom” el_class=”withline” accent_color=”#f0ede8″ css=”.vc_custom_1706810341804{margin-top: 60px !important;}”][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”item” css=”.vc_custom_1706810417496{margin-top: 20px !important;}”]<\/p>\n

For Light Backgrounds<\/span><\/h3>\n

\"\"<\/a>[\/vc_column_text][vc_btn title=”Download” style=”custom” custom_background=”#f0ede8″ custom_text=”#75695c” shape=”square” link=”url:https%3A%2F%2Fwww.ccnystyleguide.com%2Fwp-content%2Fuploads%2F2024%2F02%2FWordmark4LightBackgrounds.png|target:_blank”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”item” css=”.vc_custom_1706810426150{margin-top: 20px !important;}”]<\/p>\n

For Dark Background<\/span><\/h3>\n

\"\"<\/a>[\/vc_column_text][vc_btn title=”Download” style=”custom” custom_background=”#f0ede8″ custom_text=”#75695c” shape=”square” link=”url:https%3A%2F%2Fwww.ccnystyleguide.com%2Fwp-content%2Fuploads%2F2024%2F02%2FWordmark4DarkBackgrounds.png|target:_blank”][\/vc_column_inner][\/vc_row_inner][vc_text_separator title=”Vector EPS Format” title_align=”separator_align_left” align=”align_right” color=”custom” el_class=”withline” accent_color=”#f0ede8″ css=”.vc_custom_1706810334268{margin-top: 60px !important;}”][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”item” css=”.vc_custom_1706810794931{margin-top: 20px !important;}”]<\/p>\n

For Light Backgrounds<\/span><\/h3>\n

\"\"<\/a>[\/vc_column_text][vc_btn title=”Download” style=”custom” custom_background=”#f0ede8″ custom_text=”#75695c” shape=”square” link=”url:https%3A%2F%2Fwww.ccnystyleguide.com%2Fwp-content%2Fuploads%2F2024%2F02%2FWordmark4LightBackgrounds.eps_.zip|target:_blank”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text el_class=”item” css=”.vc_custom_1706810878836{margin-top: 20px !important;}”]<\/p>\n

For Dark Background<\/span><\/h3>\n

\"\"<\/a>[\/vc_column_text][vc_btn title=”Download” style=”custom” custom_background=”#f0ede8″ custom_text=”#75695c” shape=”square” link=”url:https%3A%2F%2Fwww.ccnystyleguide.com%2Fwp-content%2Fuploads%2F2024%2F02%2FWordmark4DarkBackgrounds.eps_.zip|target:_blank”][\/vc_column_inner][\/vc_row_inner][vc_text_separator title=”More Info” title_align=”separator_align_left” align=”align_right” color=”custom” el_class=”withline” accent_color=”#f0ede8″ css=”.vc_custom_1521724087023{margin-top: 60px !important;}”][vc_row_inner css=”.vc_custom_1521661873873{margin-bottom: 30px !important;}”][vc_column_inner width=”1\/2″][vc_btn title=”About CLEARSPACE” style=”outline-custom” outline_custom_color=”#75695c” outline_custom_hover_background=”#f0ede8″ outline_custom_hover_text=”#75695c” shape=”square” size=”lg” link=”url:https%3A%2F%2Fwww.ccnystyleguide.com%2Fwp-content%2Fuploads%2F2024%2F02%2FGIGA_StyleGuide_Clearspace.pdf|target:_blank”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_btn title=”About INCORRECT USE OF LOGO” style=”outline-custom” outline_custom_color=”#75695c” outline_custom_hover_background=”#f0ede8″ outline_custom_hover_text=”#75695c” shape=”square” size=”lg” link=”url:https%3A%2F%2Fwww.ccnystyleguide.com%2Fwp-content%2Fuploads%2F2024%2F02%2FGIGA_StyleGuide_IncorrectUse.pdf|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Color Palette” tab_id=”1521571889605-35e850de-b72b7192-4572ad4b-e0b5″][vc_text_separator title=”Primary Colors” title_align=”separator_align_left” align=”align_right” color=”custom” el_class=”withline” accent_color=”#f0ede8″ css=”.vc_custom_1521724109643{margin-top: 35px !important;}”][vc_row_inner][vc_column_inner width=”1\/3″][vc_separator color=”custom” border_width=”10″ accent_color=”#20386d” css=”.vc_custom_1706817120571{margin-bottom: 20px !important;border-top-width: 30px !important;border-bottom-width: 30px !important;background-color: #20386d !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-top-color: #20386d !important;border-top-style: solid !important;border-bottom-color: #20386d !important;border-bottom-style: solid !important;}”][vc_column_text]<\/p>\n

PMS 288 \/ 100C 80M 6Y 32K \/ 32R 56G 109B \/ #20386D<\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator color=”custom” border_width=”10″ accent_color=”#E8B421″ css=”.vc_custom_1706816376819{margin-bottom: 20px !important;border-top-width: 30px !important;border-bottom-width: 30px !important;background-color: #e8b421 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-top-color: #e8b421 !important;border-top-style: solid !important;border-bottom-color: #e8b421 !important;border-bottom-style: solid !important;}”][vc_column_text]<\/p>\n

PMS 124 \/ 0C 30M 100Y 0K \/ 232R 180G 33B \/ #E8B421<\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator color=”custom” border_width=”10″ accent_color=”#009dc0″ css=”.vc_custom_1706817141248{margin-bottom: 20px !important;border-top-width: 30px !important;border-bottom-width: 30px !important;background-color: #009dc0 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-top-color: #009dc0 !important;border-top-style: solid !important;border-bottom-color: #009dc0 !important;border-bottom-style: solid !important;}”][vc_column_text]<\/p>\n

PMS 3135 \/ 100C 0M 20Y 0K \/ 0R 157G 192B \/ #009DC0<\/h5>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_text_separator title=”Secondary Colors” title_align=”separator_align_left” align=”align_right” color=”custom” el_class=”withline” accent_color=”#f0ede8″ css=”.vc_custom_1521650991231{margin-top: 50px !important;}”][vc_row_inner][vc_column_inner width=”1\/3″][vc_separator color=”custom” border_width=”10″ accent_color=”#d78144″ css=”.vc_custom_1706817158954{margin-bottom: 20px !important;border-top-width: 30px !important;border-bottom-width: 30px !important;background-color: #d78144 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-top-color: #d78144 !important;border-top-style: solid !important;border-bottom-color: #d78144 !important;border-bottom-style: solid !important;}”][vc_column_text]<\/p>\n

PMS 164 \/ 0C 59M 80Y 0K \/ 215R 129G 68B \/ #D78144<\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator color=”custom” border_width=”10″ accent_color=”#bc2931″ css=”.vc_custom_1706817173845{margin-bottom: 20px !important;border-top-width: 30px !important;border-bottom-width: 30px !important;background-color: #bc2931 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-top-color: #bc2931 !important;border-top-style: solid !important;border-bottom-color: #bc2931 !important;border-bottom-style: solid !important;}”][vc_column_text]<\/p>\n

PMS 186 \/ 2C 100M 85Y 6K \/ 188R 41G 49B \/ #BC2931<\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator color=”custom” border_width=”10″ accent_color=”#ab6596″ css=”.vc_custom_1706817188735{margin-bottom: 20px !important;border-top-width: 30px !important;border-bottom-width: 30px !important;background-color: #ab6596 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-top-color: #ab6596 !important;border-top-style: solid !important;border-bottom-color: #ab6596 !important;border-bottom-style: solid !important;}”][vc_column_text]<\/p>\n

PMS 681 \/ 16C 68M 1Y 9K \/ 171R 101G 150B \/ #AB6596<\/h5>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Typography” tab_id=”1521571972086-90e6ccab-fb567192-4572ad4b-e0b5″][vc_column_text el_class=”p_georgia”]To ensure visual contrast with the wordmark, the various weights of the Futura typeface family should be used for all text (headlines, subheads, body text, etc.). Futura UWR is the primary branding typeface for the Carnegie Corporation of New York. Bodoni is the typeface used within the wordmark.<\/span><\/p>\n

Bodoni should be used sparingly to avoid visual confusion with the wordmark. Do not recreate or re-typeset the wordmark in Bodoni. The wordmark should only be reproduced using the graphic files provided.<\/span>[\/vc_column_text][vc_text_separator title=”Futura” title_align=”separator_align_left” align=”align_right” color=”custom” accent_color=”#f0ede8″ el_class=”withline” css=”.vc_custom_1706817934864{margin-top: 55px !important;}”][vc_single_image image=”1264″ img_size=”full”][vc_text_separator title=”Bodoni” title_align=”separator_align_left” align=”align_right” color=”custom” accent_color=”#f0ede8″ el_class=”withline” css=”.vc_custom_1706817999393{margin-top: 80px !important;}”][vc_single_image image=”1265″ img_size=”full”][\/vc_tta_section][vc_tta_section title=”Graphic Elements” tab_id=”1549558044737-9d40a131-9c1fad4b-e0b5″][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text css=”.vc_custom_1706824023696{margin-top: 20px !important;}”]<\/p>\n

Flame & Torch<\/span><\/h3>\n

The flame & torch graphic element should be used in most layouts with the primary wordmark. The colorful representation of the flame contrasts with the grayscale photograph of the Liberty arm holding the torch.<\/span><\/p>\n

The flame element can be used in detail by itself. However, the grayscale photograph of the Liberty arm must always appear with the flame on top. The flame color gradients come from the approved palette. The grayscale torch photograph should \u201cmultiply\u201d with the background color.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”Flame & Torch” title_align=”separator_align_left” align=”align_right” color=”custom” accent_color=”#f0ede8″ el_class=”withline”][vc_single_image image=”1249″ img_size=”full”][vc_btn title=”Download” style=”outline-custom” outline_custom_color=”#75695c” outline_custom_hover_background=”#75695c” outline_custom_hover_text=”#ffffff” shape=”square” align=”left” link=”url:https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffi%2Fo0aun0p1yxx621141ppar%2FLiberty-torch-silho-sans-flame.psd%3Frlkey%3Dnjkl7o9d7zszj3tg3ex67j6qw%26dl%3D0|target:_blank”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_text_separator title=”Flame only as EPS” title_align=”separator_align_left” align=”align_right” color=”custom” accent_color=”#f0ede8″ el_class=”withline”][vc_single_image image=”1250″ img_size=”full”][vc_btn title=”Download” style=”outline-custom” outline_custom_color=”#75695c” outline_custom_hover_background=”#75695c” outline_custom_hover_text=”#ffffff” shape=”square” align=”left” link=”url:https%3A%2F%2Fwww.ccnystyleguide.com%2Fwp-content%2Fuploads%2F2024%2F02%2FGIGA-Flame.ai_.zip|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Checklist and Contacts” tab_id=”1549651618404-a0d25d68-c7b2ad4b-e0b5″][vc_row_inner][vc_column_inner][vc_column_text]Use the following checklist to confirm all elements of your design conform to the style guidelines and overall branding for the Great Immigrants Great Americans<\/span><\/p>\n

__ Do you have the correct placement for the wordmark?<\/span>
\n__ Does the wordmark appear in a prominent location?<\/span>
\n__ Do all colors come from the approved palette?<\/span>
\n__ Does all text use the approved fonts?<\/span>
\n__ Are the images and graphics appropriate?<\/span>
\n__ Does the imagery support our values and principles?<\/span><\/p>\n

If you have any questions or need guidance regarding the Great Immigrants Great Americans brand, please contact a member of the Communications Department at the Carnegie Corporation of New York.<\/span><\/p>\n

Daniel Um<\/strong>, Principal Director, Creative Services and Audience Engagement, 212.207.6312<\/span><\/p>\n

All approved digital files for the wordmark, graphic elements, and templates are available for download.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/6″][vc_single_image image=”1256″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.ccnystyleguide.com\/wp-content\/uploads\/2024\/02\/GiGA_StyleGuide-2024.pdf”][vc_btn title=”Download PDF” style=”custom” custom_background=”#f0ede8″ custom_text=”#75695c” shape=”square” i_icon_fontawesome=”fas fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.ccnystyleguide.com%2Fwp-content%2Fuploads%2F2024%2F02%2FGiGA_StyleGuide-2024.pdf|title:Download%20PDF|target:_blank”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1706805248636{margin-top: -70px !important;margin-bottom: 60px !important;background-color: #20386d !important;}”][vc_column][vc_column_text css=”.vc_custom_1706805747577{margin-top: 140px !important;margin-bottom: 100px !important;}”] Visual Identity and Brand Guidelines [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”5\/6″][vc_column_text] Click below to learn more [\/vc_column_text][vc_tta_accordion style=”flat” shape=”square” color=”white” gap=”10″ active_section=”” collapsible_all=”true” el_class=”ccny_accordion”][vc_tta_section title=”Introduction” tab_id=”1549493113723-5322e7e0-042bad4b-e0b5″][vc_row_inner][vc_column_inner width=”5\/6″][vc_column_text css=”.vc_custom_1706819009990{margin-top: 30px !important;margin-bottom: 30px !important;}”]Every Fourth of July, Carnegie Corporation of New York celebrates a group of remarkable…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1200","page","type-page","status-publish","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/www.ccnystyleguide.com\/index.php?rest_route=\/wp\/v2\/pages\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ccnystyleguide.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ccnystyleguide.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccnystyleguide.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccnystyleguide.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1200"}],"version-history":[{"count":44,"href":"https:\/\/www.ccnystyleguide.com\/index.php?rest_route=\/wp\/v2\/pages\/1200\/revisions"}],"predecessor-version":[{"id":1418,"href":"https:\/\/www.ccnystyleguide.com\/index.php?rest_route=\/wp\/v2\/pages\/1200\/revisions\/1418"}],"wp:attachment":[{"href":"https:\/\/www.ccnystyleguide.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}